TripAdvisor has announced the global rollout of sponsored placements, making the site’s advertising solution available to any accommodation business who shares live rates and availability.

The ads enable accommodation businesses to capture the attention of travellers and drive quality, targeted traffic to their property by advertising in high visibility placements on TripAdvisor.

Sponsored placements launched last year exclusively to accommodations with a business advantage subscription, and the global rollout now gives properties worldwide the opportunity to target the visitors.

The ads put a property right in front of potential guests looking for places to stay in any given area when there is availability and the property matches the guest’s search.

Sponsored placements appear in high-profile pages across TripAdvisor, including above search results and on nearby listings.

With peak season just around the corner, TripAdvisor data shows that travellers are already beginning to search places to stay this summer.

On average, 70 per cent of searches for travel during peak season happen in the next three months, and with 74 per cent of travellers who book on a hotel site visiting TripAdvisor as part of their research.

“Sponsored placements has been a game changer for hotel owners, increasing their visibility to travellers researching their next trip.

“Now that we have made it available to all accommodation businesses that share rates and availability, there’s a great opportunity to influence potential guests during a critical phase of the customer purchase path.” said Martin Verdon-Roe, vice president, business-to-business, hotels, TripAdvisor.

“And because an advert only appears when your hotel has availability, you can be sure you’re spending your advertising budget on a channel which will make a real difference to your business.”