TripAdvisor reveals summer lineup of free master class events

TripAdvisor reveals summer lineup of free master class events

TripAdvisor®, the world’s largest travel site*, today announced the expansion of its free TripAdvisor master class event series for hospitality industry property owners, marketers and managers. Due to strong and growing demand for more events, TripAdvisor is offering a new series of shows this summer in Montreal, Chicago and Dallas. Registrations begin today.

Attendees will hear from TripAdvisor experts on best practices for reaching the site’s 40 million unique monthly visitors, as well as from esteemed guest speakers including Hotel Consultant and Author Daniel Edward Craig, who will share proven online reputation management strategies.

TripAdvisor is also pleased to partner with Tourisme Montreal, the Chicago Convention & Tourism Bureau, and the Dallas Convention & Visitors Bureau to bring these events to their respective cities and engage with their active hospitality membership bases.

“Our master classes have been so well received that we’re offering a new round of events this summer to provide hospitality professionals with tested strategies for reaching more customers, increasing bookings and managing a brand’s online reputation,” said Christine Petersen, president of TripAdvisor for Business. “These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today’s most pressing business challenges.”

“Reputation management is increasingly important for hoteliers and other accommodations owners,” said Daniel Edward Craig, hotel consultant and author. “Those who engage with guests on TripAdvisor, post management responses and show they are listening and responding to feedback are much more likely to generate bookings and foster repeat business.”


The events will cover a range of topics and offer opportunities for Q&A and site demonstrations. Areas of focus include:

  — Enhancing your TripAdvisor listing
  — Increasing direct booking traffic to your property site
  — Enhancing your website with free TripAdvisor tools
  — Maintaining a positive online reputation
  — Responding to guest reviews on TripAdvisor
  — Implementing strategies to help get more reviews on TripAdvisor

The TripAdvisor master classes will be in two identical programs: a morning session at 9 a.m. and an afternoon session at 1 p.m. Complimentary snacks and beverages will be provided.