Travelzoo Asia Pacific, a licensee of Travelzoo Inc, a global Internet media company, has announced the launch of Travelzoo Local Deals in Hong Kong.
This follows the successful launch in Australia in April this year, which has already sold over 7,000 vouchers and generated close to AUD$1 million in gross revenue.
The service extends Travelzoo’s offerings with more quality lifestyle and entertainment deals, drawing the brand closer to its subscribers.
Travelzoo Hong Kong’s first trial Local Deal was a complete sell out.
Launched on May 30th 2011, the deal introduced an evening of fine dining at Hotel Nikko’s Japanese restaurant ‘Sagano’ – with its reputation for authentic Japanese cuisine.
The trial resulted in 532 vouchers sold and generated over HKD 630,000 in gross revenue within two days.
It had to be stopped to contain capacity.
Given the success, more Local Deals have been launched in Hong Kong, including Getaway packages with the Kantary Beach Hotel Villas and Suites in Thailand and Hotel Royal in Macau.
“The launch of Local Deals in Hong Kong extends our business to the next stage of growth in Asia Pacific,” said Jason Yap, chief executive, Travelzoo Asia Pacific.
“We are confident in leveraging on our present operational momentum to propel the business with Local Deals, as shown by the enormous successes in Travelzoo North America and Europe.
“With over three million quality subscribers in Asia Pacific who are familiar with transacting high-valued travel items, we are sure that Local Deals will be very well received.”
“Travelzoo Hong Kong has strong competitive advantages in this already crowded market. In addition to our high quality and loyal subscribers, we are not under pressure to deliver just any deal.
“With an existing media business that is operating well, we have the privilege to be selective on deals that we publish to our subscribers, which allows us to continue doing what we do best,” said Katherine Lau, Deputy General Manager, Travelzoo Hong Kong.
“We are delighted but not surprised by the Sagano result. In Hong Kong, we presently have more than 360,000 active subscribers, who are swift in responding to a great deal.”