Cheffey joins Travelzoo® from Yahoo! UK where she was category director, travel and responsible for all travel revenue across Yahoo!‘s UK business. Prior to joining Yahoo! in 2007 Cheffey served as head of travel, Sky Text at British Sky Broadcasting. A seasoned industry speaker and thought leader, she has also served as a judge for many travel awards including the Chartered Institute of Marketing (CIMTIG), The British Travel Awards, Agent Achievement Awards, The Travel Writers Awards and has spoken about online marketing at various trade events including World Travel Market & The Travel Technology Show.
Joel Brandon-Bravo, managing director of Travelzoo UK said, “I’m very excited about bringing Tracey on board to lead the UK production team. The quality of our travel deals and content is at the very heart of everything we do. Tracey’s experience as director of travel at Yahoo!, working with leading brands and ensuring campaigns perform, will help us to ensure the best quality deals for our subscribers and maximum returns for our advertisers.”
Cheffey said, “I’m delighted to be joining Travelzoo, the market leader in publishing travel and entertainment deals. More than ever before, consumers are searching for value for money, so Travelzoo provides the perfect solution, enabling subscribers to see the best deals every week. I’m looking forward to joining the growing team of producers who ensure the quality of our offers and the credibility of the Travelzoo brand. I will also be working with our clients to maximise the performance of their online campaigns.”
Cheffey’s move follows the appointment of Simon Ferguson who left his position as chief executive of the TW Group to join this week as general manager of Travelzoo’s Destinations and Network businesses in the UK.
With London the focus of the world, City.Mobi has launched its new guide to the capital.
London.Mobi, is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi, and Sydney.Mobi.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.