Traveltek in Middle East expansion

23rd Apr 2011
Traveltek in Middle East expansion

Traveltek is set to extend its reach in to Dubai and the Middle East Region.  Identifying Dubai departure cruises as a significant growth area in the global cruise market, Traveltek has already scored some early successes and is now set to officially release its own innovative “iCruise All Inclusive, Middle East version” at Arabian Travel Market in Dubai.

Traveltek’s business development director Peter Whittle comments “Cruising out of Dubai has expanded in significant double digit growth and 65% last year making Dubai the most exciting new cruise home port and destination. Utilising Traveltek’s iCruise Dynamic Packaging Software to dynamically package luxury Dubai hotel inventory with Dubai departures cruises will explode the fantastic wealth of opportunities for the regions many travel agents and tour operators within this region and it’s the right time to invest.”

Leading cruise lines including Costa, Royal Caribbean, Seabourn, MSC, P&O, Compagnie du Ponant, Oceania, Cunard, Silversea, Hapag Lloyd & Regency have cruises departing from Dubai during this time and the Traveltek platform has all this inventory within its Multi lingual, Multi Currency platform. Whittle continued “Traveltek’s iCruise is currently the only truly global cruise offering and our strategy of only dealing directly with cruise operators ensures that we deliver highly attractive low cost distribution to the cruise lines whilst the agents can be assured they will still reach their best deals and tacticals in the Traveltek iCruise platform.”

For Dubai, the cruise sector is becoming an important vein of visitor numbers, with more than 350,000 cruise passengers passing through the new terminal annually, a figure set to rise again in 2011. Travetek’s iCruise All Inclusive module links the availability of over 45 accommodation providers worldwide, long haul & charter flights with the itineraries of over 60 cruises departing from Dubai over the next 12 months and Traveltek is the only UK based technology company to attend the Arabian Travel Market, Dubai (2nd -5th May. Stand TT15) and of course this is in addition to Traveltek being the headline sponsor at the UK Cruise Convention during the same week.

Traveltek have enjoyed significant customer wins worldwide across both West & Eastern Europe & Australia and is looking to further extend its reach in the Middle East Region




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