Leading online global travel network TravelShark continues to enhance its position in popular destinations across Asia Pacific and Europe with the acquisition of 80 new major-market, destination-specific websites. TravelShark’s newest domain acquisitions - all now live sites with new and enhanced TravelShark content - include heavily trafficked sites in premium travel locales, including BeijingHotels.com, SingaporeHotels.com, BangkokHotels.com and KualaLumpurHotels.com.
TravelShark’s acquisition of the premium set of hotel sites in Asia and Europe follows a series of announcements about new content initiatives, including the recent acquisition of eat.shop guides (now rather travel guides). TravelShark intends to continue enhancing its existing major-market sites and these new domains with the best hyper-local content available to locals and travelers around the globe.
In addition to locally generated travel-planning content, each of TravelShark’s market-specific websites offers great rates on hundreds of local hotels in the world’s most sought-after destinations. The sites give consumers interactive hubs for travel planning, with curated visitor guides containing detailed trip-planning information like popular restaurants, upcoming events, must-see attractions and nightlife tips.
“Through strategic decisions like this combined with active new product initiatives like rather, TravelShark is moving aggressively toward its objective of being the leading point of connection between global travelers and hyper-local travel solutions,” said TravelShark CEO Sue Heilbronner. “This acquisition helps us fulfill that promise by showcasing our unique content on the premier websites in Asia, the fastest-growing travel market in the world, and also our ‘home’ region for our Singapore-based company.”
Meanwhile, the TravelShark network offers opportunities for hotels to connect directly with international consumers through premium positioning on TravelShark sites through the company’s Featured Hotel Program. The program links directly from these premium slots to a client hotel’s proprietary booking engine, enhancing the hotel’s most profitable booking channel.