Travelport has announced Lufthansa is the latest participant in its Rich Content & Branding solution.

Travelport Rich Content & Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies.

It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as “the next product/price point up” offers to encourage more upselling.

The industry-leading technology continues to attract the world’s leading airlines, both national and low cost carriers, from all major geographies.

Over 110 airlines have now signed up with over 70 airlines already live.

The Lufthansa Group is an aviation group with global operations and a total of almost 500 subsidiaries and associated companies.

Jörg Hennemann, senior vice president automated sales, pricing and distribution at Lufthansa, said: “Travelport’s Rich Content & Branding solution will allow us to deliver additional customised content to the screens of travel agents around the world.

“In collaboration with Travelport, we can now provide travel agents and travellers with a more detailed understanding of Lufthansa’s services, fares and ancillaries. 

“With regards to the implementation of our European Fare structure, passengers can now always choose the exact fare that best meets their needs and only pay for the services they actually want to use.”