Travelport has announced the renewal of its multi-year full content agreement with Alitalia, Italy’s leading carrier.

The renewal of the full content agreement takes immediate effect, and enables the 67,000 Travelport-connected agents worldwide access to all of Alitalia’s fares and inventory, including web fares, and ancillary offerings.

The agreement also sees Alitalia signing up for Travelport’s Rich Content and Branding technology, which is a key component of the Travelport Merchandising Platform.

Rich Content and Branding will equip Alitalia with the ability to manage how its flights, fare families and ancillaries are visually presented and viewed on travel agency screens.

Aldo Ponticelli, Alitalia vice president distribution, commented: “We are glad to have extended our ongoing relationship with Travelport.

“This new long-term agreement, which includes Travelport’s innovative Merchandising Platform and in particular, Rich Content and Branding, allows us to promote our content to travel agents and consumers like never before.

“It means we can stand out from our competitors and we believe it will deliver real value for our business.”