Travelport and Alitalia complete merchandising deployment

Travelport and Alitalia complete merchandising deployment

Travelport and Alitalia have announced the completed rollout of ancillary services to Travelport-connected agencies in Italy.

The content, which includes the distribution of bags, lounge access and insurance, will be fulfilled seamlessly through an electronic miscellaneous document.

It forms part of Travelport’s strategy to enable airlines to sell their products in an efficient and integrated way through travel agents. 

“The sale of ancillary services is an important part of our growth strategy” commented Aldo Ponticelli, Alitalia distribution vice president.

“Our merchandising partnership with Travelport completes the Italian trade channel coverage for the distribution of our full offering to the travelling public, with particular focus on business travellers.”

Over the past 16 months, Travelport and Alitalia have successfully integrated ancillary services seamlessly into agency points of sale in many other countries worldwide.