UK budget brand Travelodge has appointed Catriona Kempston to the position of sales and marketing director, following a six month interim period in the role. Catriona’s remit will be to develop the brand and grow revenue through sales and marketing channels.

Catriona joins Travelodge from Europcar, where she was Marketing Director. During her time there, she was responsible for building a consumer marketing department following the merger with National and Alamo, and relaunching the brand on TV in 2011.

Prior to this role, Catriona worked at Premier Inn in addition to Vauxhall and Barclaycard. She was the first winner of the CIM Women in Marketing Award for Female Marketer of the Year in 2010.

Catriona, who joined Travelodge in April 2012 on an interim basis, will report to Travelodge’s CEO, Grant Hearn. Catriona’s remit will be to develop the brand and grow revenue through sales and marketing channels.

Grant Hearn, Travelodge, Chief Executive Officer commented: “I am delighted Catriona has joined the Travelodge team on a permanent basis. In the short term Catriona has been with us, she has made a huge contribution in further developing our high profile brand.

“Catriona’s wealth of expertise combined with her customer and market   knowledge will be a great asset in helping us to drive the Travelodge brand into new consumer markets.”

Catriona Kempston, Travelodge Sales and Marketing Director added: “This is a very exciting time to be joining Travelodge and returning to the budget hotel sector.

“Consumers are turning to the sector more and more, so it’s important that we continue to retain our much-loved status as a brand, and show consumers that we’re putting them at the heart of everything that we do.”

In other new appointments, Travelodge has named Brad Poole as ecommerce manager and Jane Carswell as brand manager.