Tours.com’s travel-intel gives insight into what women want in travel

Tours.com’s Travel-Intel, a bi-weekly travelzine for the travel industry, sheds light this issue on an oft-ignored market for travel products and tours—boomer-aged women.

Travel-Intel is sent to 103,000 sellers of travel in the US and Canada as a tool for agents to know what’s trending in travel—what’s hot and what’s not and how to get the best values. The current issue’s focus on boomer-aged women looks at results from a 2011 survey by Vibrant Nation and finds that women over 50 spend at least $2,500 per person on their annual vacation, make their plans early in the year and tend to target destinations outside the US. The article considers travel packages and services through REI and Grand Circle Corp, a travel company specializing in itineraries for mid-life women.

Similarly, Travel-Intel, which is also posted on Tours.com and Sightseeing.com, features updates on Oahu, small ship adventures in Alaska, and trends in social media marketing in travel. It also offers an in-depth look at Triple Creek Ranch in Montana, one of the country’s most luxurious ranch resorts on a spread owned and operated by the former head of Intel Corp.

“Travel-Intel keeps those working in the travel industry up to date with news they can use, while keeping them engaged and amused with things they might not have known or realized,” says Travel-Intel founder and Tours.com director of content, Lark Ellen Gould. “These are shaky times for travel and travel agents so those involved in this business need regularly updated tools and information to stay afloat, if not stay ahead.”

Gould, a veteran travel journalist who has been covering the travel industry for more than 20 years, brings her incisive perspective to the publication and emails it on the 1st and 15th of each month to more 103,000 travel agents in North America before posting on Tours.com and Sightseeing.com. The travelzine also partners with CanadaScope and VisitBritain for easy access to added sources of information.

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