Tourism Victoria has launched Road Trip Victoria, an exciting new online training programme and incentive that allows agents to improve their knowledge of the Australian state online in a fun and original way.

Through a YouTube video, Road Trip Victoria follows local Tourism Victoria representatives in a bright red Mini Cooper visiting the state’s best and newest experiences.

The programme is designed to let agents really get a feel for what Victoria has to offer, as well as demonstrating how easy it is to tour Victoria by car.

Agents then answer a series of questions about the different experiences available in Melbourne and Victoria to enter the prize draw.

Tourism Victoria is offering some excellent incentives to agents who complete the course, including an iPad2 and an iPod Touch.

To ensure agents are also up-to-date on their wider Australia knowledge, and be eligible to win the top prize of an iPad2, they must also have completed Tourism Australia’s Victoria Specialist module, which forms part of the larger Aussie Specialist training programme.

Agents must qualify by August 31st to win the top prize.

RoadTrip Victoria has already seen some very positive results, with over 610 complete views of the full video and over 1,100 views of the individual region videos, plus 250 agents entering the competition to date.

Claire Golding, Tourism Victoria’s regional manager for UK and Europe, commented: “We’ve launched this programme to help our partners better understand the destination’s experiences and the videos could also be used by agents to showcase Melbourne and Victoria to the customer in a visual way.

“We appreciate that there are a lot of travel agent roadshows and RoadTrip Victoria has replaced our annual agent training events with an innovative and fun programme. 

“It is also a better way of measuring agents’ knowledge and we hope that it will become an essential tool for them as we plan to build on this new format and keep it up to date with new videos so that agents can keep on top of all things new throughout Victoria.”