Cape Town Tourism delves deeper into the digital space with the launch of their Walking Tour of Central Cape Town mobile phone application. As a trusted mark when it comes to all things travel, Cape Town Tourism has combined its wealth of experience and knowledge about the Mother City with Tourism Radio’s unique mobile technology, producing an audio travel guide aimed specifically at visitors to the Cape.

Available on the iPhone from October 25, the Walking Tour of Central Cape Town features quality audio and text information about dozens of tourist attractions around the city. Audio clips play automatically as the user gets in the vicinity of specific points of interest, creating a seamless dialogue as the user walks around.

Tourism Radio CEO Mark Allewell said: “Cape Town Tourism joins an elite group of tourism authorities all over the world by using our innovative technology. Coupled with their great travel content, this app gives users the opportunity to experience Cape Town from a different angle.”

Cape Town Tourism CEO Mariette du Toit-Helmbold said: “Today’s urban travelers are highly pedestrian. Not content to see and hear things from behind the windows of a tour bus, they are engaging with the streets and the people on them. Cape Town Tourism’s commitment to digital marketing stands firm as we continue to unlock the destination through digital and social media platforms including apps like this one. We think it’s a perfect blend of technology and storytelling.”