Tourism New Zealand has announced the launch of its new look trade website, which is now aligned with the organisation’s online brand to provide a consistent ‘look and feel’.
As the primary source of information to help travel sellers learn more about New Zealand and how to sell it, the site provides training tools and resources such as TNZ’s online modules and the 100 per cent Pure New Zealand Specialist programme.
The redevelopment was initiated to ensure the site provides current, relevant educational resources and tools – both to those new to selling New Zealand and those very familiar with the country, the products and experiences available.
To help shape the new direction of the website, and to ensure that the content met with their key audience’s needs, research was completed in three key offshore markets, with travel agents and product managers testing website prototypes and completing tailored interviews.
From these insights, content was streamlined and top-selling tips were added from TNZ’s Essential New Zealand mobile app, as well as links to newzealand.com to reduce duplication on destination content, plus the product database was simplified.
New content providing regional selling points were added, with existing ‘top-tips’ drawn from the Essential New Zealand mobile app.
As a result of the user research – new suggested itineraries were also developed and added for each region.
Mischa Mannix-Opie, regional manager South & South East Asia for Tourism New Zealand said of the development: “We are thrilled to be able to offer this enhanced resource for our travel trade partners, who are so instrumental in helping us to promote New Zealand as a destination.
“The new trade website enables us to provide our partners with all the necessary information, as well as to keep them abreast of all the latest experiences available in New Zealand, and will complement our other trade initiative such as specialist training and trade partner familiarisations to further enrich their knowledge and understanding of the destination.”
The website is now available in English, Korean, simplified Chinese and Japanese, and will be translated into French, Portuguese, Latin American Spanish and Bahasa Indonesian in the coming months.
While big changes have been made already, this is an ongoing project, and future development will ensure the content stays fresh and relevant.