Boeing has named Anne Toulouse as senior vice president of communications, leading the company’s global communications and brand activities. 

Toulouse, 60, has served as interim senior vice president of communications since September.

Effective immediately, she continues in the role on a permanent basis, leading the organisation responsible for media relations, brand development and management, digital, advertising, in-house creative services, and executive and employee communications.

Toulouse will continue reporting to Boeing chairman Dennis Muilenburg and serve on the company’s executive council.

“Anne has worked tirelessly over the course of her 30-year Boeing career to strengthen the company brand and share our story with key stakeholders,” said Muilenburg.

“A proven leader with a unique combination of creativity, passion, business acumen, One Boeing strength, and a customer-focused mindset, Anne has the right skills, experiences, values and strategic thinking to lead our world-class communications organisation.”

Prior to her current assignment, Toulouse led Boeing’s global brand-building programs designed to help position the company for growth in its second century.

Responsibilities included the company’s brand strategy, global advertising, sponsorships, the Boeing Store, the in-house creative team, historical archives and corporate identity.

Toulouse joined Boeing in 1989 as a media relations manager in Huntington Beach, California, at what was then McDonnell Douglas.