Time Out Group has acquired HallStreet, an award-winning geo-mapping start up, for an undisclosed sum.
HallStreet has revolutionised the global travel and leisure market with an interactive events and travel planner based on maps.
Time Out’s investment in this technology, which combines meta-search with interactive ecommerce, reflects the evolution of its business as a platform for discovery and enablement, making it easier for users to book the best experiences in the city.
Following the acquisition the two co-founders of HallStreet, Alfredo Ouro Villaraviz, chief executive, and Antonio Rodríguez de la Torre, chief technology officer, have relocated from their offices in Barcelona and San Francisco to Time Out’s global headquarters in London, as Time Out employees.
Alfredo Ouro Villaraviz has been appointed Time Out senior vice president of product (reporting to the chief executive Noel Penzer) and Antonio Rodríguez de la Torre has been appointed director, technology - travel at Time Out (reporting to the senior vice president, engineering Jim Beattie).
HallStreet’s engineering workforce will continue to work from Barcelona as Time Out employees.
Julio Bruno, executive chairman at Time Out Group, commented: “We’ve been looking at a number of technology start-ups that further enable our vision for the future of travel and leisure distribution.
“The HallStreet platform has reinvented the way people plan trips and leisure activities, using dynamic maps in a clear, simple, end-to-end and stress-free experience.
“Their talented team of engineers will become an important piece of the vision to help consumers ‘Discover, Book, Share’, as Time Out continues its development as a leading global marketplace in the entertainment and hospitality space.”