The London 2012 Organising Committee (LOCOG) has revealed the ticket pricing structure for the upcoming Olympic Games.
Ticket prices will be per session, the length of which will vary from sport to sport. In total there will be 649 separate ticketed sessions across the 26 sports during the event.
A total of 8.8 million tickets will be available for the sessions, with two thirds of those priced at £50 or less.
Some £2.5 million tickets will be available for £20 or under.
LOCOG chairman Seb Coe said: “We have three clear principles for our ticketing strategy – tickets need to be affordable and accessible to as many people as possible; tickets are an important revenue stream for us to fund the Games; and our ticketing plans have the clear aim of filling our venues to the rafters.
Tickets will go on sale from March 2011.
London 2012 has also revealed details of an exciting new scheme, London 2012 Ticketshare.
A levy on the price of prestige hospitality packages will allow 100,000 tickets to be donated to pupils in schools across London and the UK via the London 2012 Get Set education network and the Olympic and Paralympic-style schools sports competition.
The scheme is backed by the government and the mayor of London.
Lord Coe said the ticketing was designed to be as inclusive as possible
‘Pay Your Age’
A ‘Pay Your Age’ scheme will also operate for over 200 Olympic Games sessions.
This will see anyone who is 16 and under at the start of the Games pay their age – and anyone aged 60 and over pay £16.
A total of 1.3 million tickets will be available through this scheme.
“When we won the right to stage the Games, we made a promise to inspire young people to choose sport and our ticket prices will get as many young people as possible to the Games.
“The 1.3 million tickets in the Pay Your Age scheme and the London 2012 Ticketshare scheme reflect this ambition, and the fact that we will offer 2.5 million tickets at £20 or under will also deliver this aim.
London 2012 will have more tickets on sale for disabled people than any previous Olympic Games.
Using the highly accessible ticketing website, there will be seating options available for visually impaired and hearing impaired people, as well as those who cannot manage steps and wheelchair users.
In addition, the cost of a ticket for a wheelchair space will include the cost of one companion seat next to it.
“We have one very clear message to the public,” added Coe.
“Sign up to our ticketing website to get all the information you will need over the next five months as we build up to the start of ticket sales in March next year.”
Head over the official website for more information.