Leading online intelligence service, Hitwise, has seen a big increase in the performance of travel e-retailers this quarter, with Thomson coming out top, as the highest ranking travel company. Thomson.co.uk is now number 10 in the list of Top UK e-retailers in the UK.
The increase in hits to Thomson.co.uk has come after the company made a number of improvements in online marketing activity including proactive social media on Twitter, as well as new online marketing promotions. Other improvements to the website include faster loading time, tailored banners and better user experience.
Hitwise analyses 25 million users worldwide, the largest sample of internet users globally, including 8 million in the UK.
Nathan Timmins, Head of Online Marketing says “This is a fantastic achievement for Thomson, and a great way to celebrate the hard work our team have put into making our site more user friendly. We aim to make sure that Thomson.co.uk is easier to find and gives a better online booking experience than the sites of our competitors, and we’ll carry on investing in the site to ensure that we stay in this top position.”
The Top UK e-retailers in the UK, ranked by share of UK visits for August 2011:
1. Amazon UK
7. Your M&S
9. John Lewis