When you think of Pinewood Studios, the names of James Bond, Harry Potter and Obi Wan Kenobi may well spring to mind. Well, from December 17 2009, you can add a lucky group of Thomson holidays staff from all over the business to that list! Colleagues from departments including retail, overseas, airline and customer services spent three days at the world renowned film studio filming Thomson’s all-new ‘Built With You In Mind’ TV commercial after being nominated for the great customer service they provide.
In a similar vein to last year’s award winning ‘Beach Day’ and ‘Night-time’ TV commercials, Thomson’s new ad uses the backdrop of Thomson’s Sensatori resort concept to tell the story of staff busily attending to the finer details and personal touches of people’s holidays, showing how Thomson staff go to extraordinary lengths to create the perfect experience for people to enjoy when travelling with the holiday company.
The difference this time round is that the majority of the staff seen in the ad are real staff who’ve been recognised by their colleagues for the care and attention they give to our customers.
“For the advert, we asked every line manager in each department to recommend a member of staff they felt had delivered outstanding customer service,” said Rebecca Edwards, Senior Marketing Manager, Thomson. “From the hundreds of nominations that were received, a shortlist was drawn up of those employees who had gone the extra mile to feature in the TV advert.“
A total of eight Thomson employees from across the country will feature in the new ad. These are: Katie Windsor, a Cabin Crew Ambassador from Yorkshire; Mary Beth Johnson, a Retail agent from Newcastle; Donna Wells, Customer Services, Northants; Alison Porter, Cabin Crew Customer Experience Manager, Glasgow; Gemma Bowe, Agent Support Team Leader, Coventry; Charlotte Leany, Assistant Manager Retail, Chelmsford; Lindsay Baldry, Customer Services, Luton; and Delia Read, Cabin Crew Customer Experience Manager, Lincolnshire.
Concludes Rebecca: “Whilst we couldn’t feature everyone, it’s a fantastic opportunity to be able to highlight how our colleagues across the business do their utmost to ensure that our customers enjoy the very best of holidays.”
In addition to the thrilling experience of filming at one of the world’s most famous movie studios, the cast’s magical experience also saw them meet Daniel Radcliffe and the rest of the Harry Potter cast, who were filming Harry Potter and the Deathly HallowsTM next door.
The TV advertising campaign, created by Thomson in collaboration with creative agency Beattie McGuinness Bungay, centres on Thomson’s exclusive ‘Sensatori’ holidays; which are designed around sensory luxury and are the benchmark for the Thomson holiday experience. There are three Sensatori resorts (Crete, Mexico and new from next summer Tenerife) each with a unique appeal. The final images of the commercial were filmed over two days on location at the Gran Melia Palacio di Isora, which will become Sensatori, Tenerife from Summer 2010. The advert specifically dramatises the astonishing infinity pool, one of Europe’s longest, available at Thomson Sensatori Tenerife.
Thomson’s new TV commercial is set to air across terrestrial and satellite channels throughout the Festive period, with a 40” spot premiering on December 17 during Five News at 5.45 pm. The ad will air in this form across a variety of channels, including network spots during Coronation Street on Christmas Eve, as well as exposure during the network premier of ‘Happy Feet’ and the all new episode of ‘Poirot’ on Christmas Day. Satellite highlights include ITV2’s Xtra Factor on Christmas Day, Sky 1’s Noel’s Christmas Presents on December 21 and Channel 4’s ‘The Noughties: Review of the Decade’ on New Year’s Eve.