Thomas Cook (India) Ltd, India’s largest integrated travel and travel related financial services company announces its new ‘Send Money Abroad’ services making it the first non-banking entity in the country to enable users to transfer money globally to over 120 countries- directly to the beneficiary’s bank account. This new initiative is in keeping with Thomas Cook India’s pioneering heritage of over 132 years of consumer-centric innovation.

A recently conducted internal study by Thomas Cook (India) Ltd to identify trends in Outward Remittances revealed that consumers are looking for simple, fast, reliable and convenient ways to transfer money internationally. Another key observation was the latent and un-serviced need of consumers when sending money to countries other than the key markets of the US, UK, Canada and Australia. Indians are now global citizens and have begun expressing their need to remit money to various countries in the European Union, Africa, Middle East, Far East as well as South America and the Pacific region.

These insights formed the foundation of Thomas Cook India’s pioneering new ”Send Money Abroad” global money transfer service, addressing a vital market need for direct, reliable and convenient remittances from India to over 120 countries at lower rates and transparent charges

Introduction of this service comes close on the heels of the opening of two new counters of Thomas Cook India’s foreign exchange services at Thiruvananthapuram International Airport and the launch of its consumer empowering “Borderless Prepaid Card”, reinforcing its commitment towards expanding its foreign exchange portfolio coupled with its consumer outreach. At last count, Thomas Cook India’s footprint extended to 253 locations, 27 airport counters, 124 franchise outlets, 169 Preferred Sales Agents.

Commenting on the launch of ‘Send Money Abroad’ service, Madhavan Menon, Managing Director, Thomas Cook (India) Ltd. said, “At Thomas Cook India, our Foreign Exchange business has always been consumer led. As inventors of Travellers Cheques (1874) and today’s market leaders, we owe it to our valued customers to deliver empowering customer centric innovation. Post the launch of our unique Borderless Prepaid Card barely a month ago, we are delighted to announce our “Send Money Abroad” Service. This product will revolutionize the Forex market with quick, reliable and convenient outward remittance services for our valued customers.”

He added, “Indian customers are evolving rapidly and so are their needs, and our Foreign Exchange teams are delighted with the challenge of delivering exciting new products and services to live up to these expectations. Be it currency exchange, demand drafts, travellers cheques, remittance or prepaid cards, we ensure our products are unique, cutting edge and customer friendly.”