Thomas Cook (India), India’s leading integrated travel and travel related financial services company, has introduced an innovative product line- ‘Fusion Holidays’, to target a new emerging Indian consumer segment.
Thomas Cook India’s internal research and trend reports had highlighted the emergence of a new market segment- an increasingly value conscious consumer but an individual in his own right; hence looking for value saver travel packages without losing out on personalisation. Thomas Cook’s strength in its group travel business gives it powerful economies of scale, which when coupled with its Personalised Holidays (FIT business) offers unique flexibility and freedom. Thus was conceived a delightful amalgamation- ‘Fusion Holidays’- which allows for the price advantages of group rates (fixed departures) and the freedom to customise one’s itineraries at the destination.
And for the Indian traveler of today, Fusion Holidays’ colloquial tag line captures this duality delightfully- “Saath bhi, Akele bhi”!
From weekend getaways like Dubai and Sri Lanka or the favourites of Singapore, Thailand, Malaysia and Hong Kong; the scenic splendor of Switzerland; a smorgasbord of culture and cuisine in Italy and Spain; wildlife safaris and adventure in South Africa to idyllic island bliss in the Maldives; Thomas Cook’s Fusion Holidays offers an alluring array of dream vacations!.
Thomas Cook India’s Fusion Holidays are air-inclusive packages: a combination of airfare (with taxes), accommodation in 3 star hotels and essential sightseeing. While the departure dates and hence air travel is fixed, customers can personalise all other components- be it an upgraded hotel stay, add on sightseeing tours, extended stays, etc.
Ms. Shibani Phadkar, Senior Vice President & Head - Leisure Travel Outbound, Products, Contracting, Operations & Tour Management, Thomas Cook (India) Ltd. said: “As pioneers in the holiday business we not only carefully track evolving consumer segments and trends, but equally keep our product innovation in top gear to ensure customer delight. Our Fusion Holidays brings a unique two pronged benefit to a new Indian market segment- great value to cater to increasing price sensitivity while respecting his individuality with the flexibility and freedom of personalised options.”
Ms. Phadkar elaborated, “The itinerary of each Fusion Holiday has been carefully designed, to cover the must-do sightseeing attractions while leaving our customers sufficient time to indulge in their special interests via add on tours. And with the Summer holiday season just around the corner, Fusion Holidays assures our customers of a truly unforgettable experience.”