Universal Studios Hollywood unlocked the iconic “Don’t’ Open, Dead Inside” doors to usher in its all-new “The Walking Dead” permanent daytime attraction, based on AMC’s top-rated television series and the most watched show in cable television history.

The attraction officially opens to the public on July 4th. 

Universal Studios Hollywood has worked collaboratively with AMC’s “The Walking Dead” as a signature “Halloween Horror Nights” maze for years. 

This newly enhanced venture takes the highly sought-after experience from a seasonal, limited time offering to an exciting 365-day opportunity, raising the bar for themed walk-through attractions.

“‘The Walking Dead’ is a phenomenon that has successfully and consistently affected the psyche of viewers on a global basis since its debut,” said Larry Kurzweil, president of Universal Studios Hollywood.

“We’re taking its authenticity to the next level by collaborating with the show’s award-winning production team to create a thrilling, living representation of the series that can only be experienced at Universal Studios Hollywood.”

Coupled with authentic walker make-up effects, sophisticated animatronic walkers, substantially more detailed set design and costuming, and highly recognisable props replicated from the series, “The Walking Dead” attraction delivers an uncompromised realistic environment that brings guests even further into the most watched show in cable television history.

To ensure authenticity of the attraction, Universal Studios Hollywood partnered with “The Walking Dead’s” creative team, including Greg Nicotero and KNB Efx to develop prosthetics, utilise original molds and painstakingly apply paint and detailing to attraction walkers.

The integral involvement of the creative team not only inspires the emotional connection fans experience, it will be among the attraction’s key distinguishing characteristics that define it as a living representation of the show.

“The Walking Dead” attraction is located within an entirely new, custom-built structure, situated within an expansive building complex just inside the theme park’s main entry.