The Travel Foundation appoints ex Virgin Holidays manager

The Travel Foundation appoints ex Virgin Holidays manager

The Travel Foundation has appointed Salli Felton, who has been working as the responsible business manager for Virgin Holidays, as its new head of programmes to lead its growing portfolio of destination and industry projects.

The new appointment has been made to help shape the Travel Foundation’s programme strategy for the next five years. This will include the development of existing and new destination projects to enhance local livelihoods and protect the environment, as well as initiatives to help travel companies and their suppliers manage their operations more sustainably.

Sue Hurdle, chief executive of The Travel Foundation, said: “We’re delighted to welcome Salli to our team. She brings with her a wealth of experience that will be invaluable to the development of our programmes. The extension of the role of Head of Programmes to full-time reflects the continued growth of the charity and we are proud to be able to attract such an experienced sustainability professional to it.’

Speaking about her new role at The Travel Foundation Salli said ‘I’m very excited to be taking on this role. The Travel Foundation’s aims are clear: to help travel companies become more sustainable. This means supporting local livelihoods and reducing environment impacts in destinations. I’m delighted to be joining the team to help drive action on sustainability across the industry.’

As Head of Programmes, Salli will be responsible for developing the Travel Foundation’s key programme partnerships, with industry, government and sustainability experts in the UK and overseas and she will lead the charity’s programme delivery teams in the drive to engage travel companies directly.


Salli has spent over ten years in sustainability management roles including most recently as responsible business manager for Virgin Holidays, one of the Travel Foundation’s leading industry partners, and previously environmental assessment manager at BAA. Salli will join the Travel Foundation on 9th May and will be based at the charity’s headquarters in Bristol.