The Oysters - the leading collection of over 20 international tourist boards and convention bureaux - has formed an exclusive marketing partnership with The Meetings Show UK.
The partnership will see the two organisations working together on mutually beneficial business development activity within the UK throughout the coming year.
Marie Anne Barthet Brown, Senior Manager M.I.C.E. UK & Ireland, Malta Tourism Authority said: “We are delighted to be partnering with The Meetings Show UK and see the partnership as a very effective way for us to reach senior buyers. We strongly believe that the UK needs a fully hosted show and we are thrilled to be whole heartedly supporting this initiative. We are excited by the prospect of working closely with The Meetings Show UK team for our mutual benefit.”
Steve Knight, Exhibition Director, The Meetings Show UK said: “Both our organisations are focused on attracting and helping the UK meeting, incentive and conference buyer, so the synergy was obvious to both us and their members. The Oysters represent over 20 of the most popular overseas destinations and the partnership reflects our philosophy of supporting our exhibitors and partners on a year round basis.”
As part of the marketing partnership, The Meetings Show UK will be the main sponsor of The Oysters Summer Party being held on 5 July 2012 at One Marylebone, London; The Oyster Networking Event 2012 being held on 18 October 2012 in Macdonald Manchester Hotel and Spa, Manchester and The Oysters Association luncheon taking place on 21 November 2012 in London (venue TBC).
The Meetings Show UK will be a meeting place, market place and education resource for the UK meetings industry when the inaugural show takes place in July 2013. The show was launched as the result of extensive feedback and research throughout the industry and will have 1,500 fully hosted buyers and a total buyer attendance of over 5,000.