Jumeirah Restaurants, the dedicated branded restaurant division within the Jumeirah Group, has signed a license agreement in Australia with Emirates Leisure Retail (ELR), a subsidiary of the Emirates Group.

The agreement signed by Gerald Lawless, Executive Chairman of Jumeirah Group, and Gary Chapman, President Group Services and Dnata for Emirates Group, will see the expansion of The Noodle House brand in Australia, with the first outlet opening at Southbank in Melbourne, October 2009.

Already a popular choice for diners in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait and Doha, The Noodle House restaurant provides a unique combination of wholesome food and energetic ambience. Inspired by the food and nightlife of exciting South East Asian cities such as Hong Kong, Shanghai, Bangkok, and Jakarta, The Noodle House offers delicious Asian delicacies in an informal yet stylish setting.

Phil Broad, Managing Director of Jumeirah Restaurants, said: “We are excited to be working with ELR on the opening of The Noodle House in Australia. ELR are already our partners in Abu Dhabi and Muscat and it is a pleasure to continue our great business relations by entering a new and exciting part of the world.”

Richard Hollands, Chief Executive Officer, Emirates Leisure Retail LLC, said: “We are pleased with our plans to launch The Noodle House this year at Melbourne’s premier entertainment precinct, Southbank.  Our announcement today marks a new chapter with the Jumeirah Group that builds upon the successes of our partnerships in the UAE.”

The signing follows the recent openings of The Noodle House outlets in Kuwait, Riyadh and Doha.

See all Jumeirah Group World Travel Awards winners here:
Burj Al Arab - 2009 Middle East’s Leading Hotel, 2009 UAE’s Leading Hotel, 2009 Dubai’s Leading Hotel
Jumeirah Beach Hotel - 2009 Dubai’s Leading Resort
Emirates Towers - 2009 Middle East’s Leading Business Hotel, 2009 Dubai’s Leading Business Hotel
Madinat Jumeirah - 2009 UAE’s Leading Resort, 2009 Dubai’s Leading Conference Hotel
Jumeirah Bab Al Shams Desert Resort & Spa
Jumeirah Carlton Tower - 2006 England’s Leading Business Hotel
Jumeirah Essex House