Already an experienced host to high-level guests, the elegant luxury hotel was prompted to create the private hotel concept after identifying an increasing demand for bespoke, easily-contained hotel accommodation for groups during global summits, official visits and conferences. These groups will now be able to take over the hotel completely during their stay, ensuring both enhanced personal service and security for guests.

Reema Sanger, Director of The Bentley London Waldorf Astoria Collection, explains the reasoning behind the new concept, “Hotels deal with a wide range of clientele across the business and leisure travel sectors, so services and facilities are predominantly geared towards these guests. Through experience, we have identified potential in introducing a private and secure accommodation solution specifically for high-level guests, who due to the nature of their business or lifestyle have special requirements whilst travelling”.

As part of the concept, the hotel will also assign a ‘Head Guest Ambassador’, who will act as the day-to-day liaison for guest’s personal requirements and special requests, also coordinating activities or events held within the hotel premises.

Located in the Royal Borough of Kensington and Chelsea, The Bentley London regularly accommodates foreign dignitaries and heads of state, due to its proximity to various international embassies, the Houses of Parliament and royal residences. With four superior event spaces in addition to Peridot restaurant, the hotel is able to host a range of occasions, from intimate private dinners and glamorous receptions to high-powered meetings and official banquets.

Featuring six different suite categories including the Royal, Presidential and Imperial Suites, all guest quarters are graced with rich fabrics and hand-crafted furniture, reminiscent of the grand palaces of Europe, whilst retaining the comfort, convenience and technology of a modern five-star hotel. Three in-house kitchens enable private chefs to accompany VIP guests and attend to specific culinary requirements, alongside the resident chef brigade. Discreet access to the hotel’s Le Kalon Spa with Turkish hammam and fitness room by private elevator on each floor, by-passes the public lobby so that guests can move around the building in spa robes and slippers if desired.

“Some of our regular guests and corporate bookers have already shown interest in the concept, so we are anticipating a good response, especially in the lead-up to and during the 2012 Olympics,” ended Sanger.