Abu Dhabi Tourism & Culture Authority has launched a Brazilian Portuguese version of its destination website.
The comprehensive online resource is now available in nine languages.
The introduction of the Brazilian/ Portuguese version follows Etihad Airways’ launch, last June, of daily non-stop services from Sao Paolo to Abu Dhabi International Airport and Brazilian travel trade feedback on tactics needed to encourage the Brazilian traveller to a destination.
The move has been welcome by Brazil’s Ambassador to the United Arab Emirates, HE João de Mendonça Lima Neto who anticipates it will spur increasing interest in Abu Dhabi.
“Brazil has long enjoyed excellent relations with Abu Dhabi and having information on the emirate available in Brazil’s official language can help reach a wider Brazilian audience and allow it to discover this fascinating destination,” said HE Neto.
visitabudhabi.ae, which currently achieves a daily hit average of over 11,000, is a valuable source of information for potential visitors from and a one-stop-resource for those looking to discover more about the emirate.
“Abu Dhabi has a lot to offer the Brazilian travellers whether they be from the leisure or business travel sectors and with Etihad’s connectivity between the two destinations, we see particular potential among the many Brazilians using Abu Dhabi to transit further afield.
“Brazilians are noted for their length-of-stopover-stay when in long-haul transit which, according to the local trade, can average as much as five nights.
“It is vital that we align our initiatives to those of our stakeholders and to talk to potential customers in their own language tailored to their very specific needs,” said Mouza Al Shamsi, marketing director, TCA Abu Dhabi.