Four Seasons Hotels and Resorts, the premier luxury brand in travel , today named TBWA as its global creative agency network, with TBWA\London as hub agency, supported by TBWA\Hong Kong and TBWA\Chiat\Day, New York.
The agency’s remit will cover all marketing communications – from global brand advertising, to local property-level campaigns and digital, CRM and experiential marketing. TBWA\London will be partnering with Four Seasons to develop a global strategic communications platform to further cement Four Seasons as the world’s leader in luxury hospitality.
The pitch process was handled by AAR London and was the result of an extensive global search.
TBWA\London president, Robert Harwood-Matthews, said: “Four Seasons has a truly iconic brand and we have been given this opportunity to propel it into the future with innovative marketing that will continue to set it apart in the crowded luxury hotel and resort marketplace.”
Susan Helstab, executive vice president marketing, Four Seasons Hotels and Resorts, said: ““The search for a new agency partner was one that we undertook with a great degree of care and rigour. Our new partner had to demonstrate the highest degree of strategic thinking, an ability to understand our business and a spirit of innovation and drive for excellence that matches our own. TBWA fit on every measure and we are delighted to begin this new partnership with TBWA across every aspect our global business.”
Four Seasons Hotels and Resorts is based in Toronto, Canada and operates across regional hubs to cover all major markets. TBWA\London will lead the global account, with TBWA offices in Hong Kong and New York providing support in their respective regions.