TAM signs full content distribution agreement with Sabre

TAM, the leading Brazilian airline, has signed a long-term, full content agreement with Sabre Travel Network to extend the airline’s reach through the Sabre Global Distribution System (GDS). Under the agreement Sabre will be able to provide all TAM published fares and inventory to Sabre Connected agencies and corporations globally, including those in Brazil, through the efficiency of the Sabre GDS.

“This agreement is another example of Sabre’s strong commitment to the Brazilian marketplace, providing solutions that enable our agency and corporate customers to optimize their business performance,” said Luiz Ambar, vice president, International, Sabre Travel Network

TAM looks forward to the benefits of distributing and merchandising their full content through Sabre’s extensive customer network in Brazil. “We are pleased to reach this important agreement, as we know Sabre will provide travel agents and corporations with efficient access to our content and help us extend our distribution reach,” said Paulo Castello Branco, vice president Commercial & Planning of TAM.

“Our expectation is to have TAM’s full content for point of sale Brazil available through the Sabre GDS early in the second quarter of 2010,” said Castello Branco. “We believe our customers are the ultimate winners when they can choose where to shop and purchase TAM tickets. It is therefore important to TAM that we ensure our distribution partners compete on a level playing field. Sabre subscribers in Brazil will have access to the exact same TAM content and services as all other GDSs, and even TAM’s own travel agency portal e-TAM.”

“We’re pleased to be able to offer TAM’s full content through the Sabre GDS to our customers in Brazil who participate in Sabre’s Brazil Efficiency Program,” said Sabre’s Ambar. “We believe Sabre, along with our agency and corporate customers in Brazil, will deliver tremendous value to TAM under this new agreement.”