Attraction World say a campaign offering Take That tickets as a prize helped boost bookings by 22% last month.
The campaign was designed to encourage agents to focus on adding tickets and tours to 20 favourite holiday hotspots around the world to earn more from every booking.
Over 600 entries were received – the highest ever for any Attraction World competition.
The company said February sales to Tenerife are up 137% year on year, Turkey 80% up and Mallorca 48%.
Due to its success the campaign has been extended to run throughout March, this time with the opportunity for agents to win a holiday to Portugal.