Taber Holidays is excited to unveil its dynamic and modern new website with both the look and functionality undergoing a major overhaul. The freshly designed site provides customers with a superior user experience and confirms Taber’s position as market leaders for holidays to Scandinavia, with striking visuals and engaging content highlighting a wide variety of tours.
Featuring scrolling video footage, larger images, links to social media and a clearer more prominent search function, the website not only looks more eye-catching but will make it easier for customers to find their ideal trip. It is now possible to search by destination, season and holiday type and new categories such as places offering unique accommodation have also been added. These are expected to be bolstered over the coming months.
The blog has also been revived and, as well as featuring more clearly on the site, will be updated by everyone within the team, providing readers with more a more personal and specialised knowledge. In addition, customer testimonials have also been included for the first time and a call back facility has been added for when all lines are busy or people are ringing after hours.
Managing Director of Taber Holidays, Suzel Taber- Shaw said: ‘We celebrated our 40th anniversary at the end of last year and thought it was a good time to re-evaluate our marketing materials. As our main selling tool, the website needed to be up to date and better reflect our image. If I’m honest, it had had its day. When people land on the home page we need them to feel they have arrived in the right place. The new design does this and showcases our holidays in a far better way.’
The new website comes hot on the heels of Taber’s redesigned summer brochure launched at the end of last year. Bigger than ever before, the brochure featured larger images, new tours and top suggestions of things to do in each destination.