Swiss International Air Lines is continuing its programme of investment in its fleet, products and services under its ‘Next-Generation Airline of Switzerland’ strategy.
In latest developments, the airline will be substantially enhancing the quality of its Business Class product.
Business class travellers on European services will soon be able to enjoy more privacy and comfort, while an exclusive bus transfer will be available at selected airports.
Swiss is also expanding its Business Class culinary offering on long-haul routes alongside its convenient ‘quick meal’ option, plus new lounges will be opened in Zurich towards the end of the year.
Swiss’s European fleet of Airbus A320s and A321s are currently undergoing an extensive cabin refurbishment.
Swiss Business Lounge
The programme, which began last month, extends to ergonomic new seats and a new cabin and seating design that tangibly raise in-flight comfort levels.
Swiss will also guarantee to keep the neighbouring seat vacant for all its Business Class guests in Europe from the end of March onwards, to offer more privacy on board.
“Our customers can enjoy all the appeal and advantages of Business Class travel at a very attractive price,” explained Markus Binkert, Swiss’s chief commercial officer.
As a further new service, inbound Business Class travellers will be provided with their own exclusive bus transfer from the aircraft to the terminal from the end of March 2015 onwards.
The new facility will be offered at Europe’s major airports for flights which arrive at non-terminal stands.
New lounges will be opened for Senator-status travellers and Swiss Business customers at Zurich Airport’s Dock E in the fourth quarter of this year.
Swiss Senator Lounge
The spacious new lounges will extend over some 2,000 square metres, and will feature a terrace with views of the airport runways and the Alps beyond.
Both lounges will offer a range of freshly-prepared meals, and the Senator Lounge will also boast a staffed bar.
The Senator Lounge will accommodate up to 175 travellers and the Business Class Lounge up to 200.
Both lounges will be located conveniently close to the departure gates for Swiss’ long-haul flights.
On board, Swiss is expanding the range of its culinary offering, providing a wider selection of starters and adding a separate cheese course.
The full meal service is also accompanied by a ‘quick meal’ option, which enables the customer to decide for themselves whether to enjoy their meal to the full or use the time to rest – an option that is particularly welcome on night flights.
Swiss is acting as a Europe-wide ambassador to advocate the virtue of attentiveness and is currently working with renowned light artist Gerry Hofstetter to illuminate iconic monuments and buildings in cities across Europe this winter.
The project aims to celebrate personal attentiveness and each installation will feature the eyes of Swiss cabin crew to symbolise eye contact between people, encouraging us all to be more attentive to one another.