The Las Vegas Strip has welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops.

Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centrepiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.

The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day.

The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year.

The production’s focal point is the Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut crystal spheres designed by Swarovski and fabricated by the Young Electric Sign Company.

YESCO is renowned for having created some of Las Vegas’ most iconic neon signs; the Swarovski Starbursts represents the most contemporary, technologically advanced iteration of the city’s most famous vernacular art form now visible on the Las Vegas Strip.

Also featured in the Swarovski Midnight Celebration is a large video screen, which is embedded into the multi-faceted façade of the Swarovski pavilion.

Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.

Representing a first for Swarovski, the 400-square-foot boutique is a free-standing pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal.

Inside, the boutique boasts hand-selected finishes - such as linen, paper and burlap forms and inlays - throughout, as well as eye-catching, crystal-enhanced glass spheres playfully suspended from the ceiling.

Specially crafted panels provide an artful platform for the presentation of Swarovski jewellery and décor.

In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passers-by to negotiate the price they pay for select items.