Premier Holidays reports a substantial rise in bookings in the face of widely reported slow sales and huge losses for the travel industry in the first half of 2011.
In the last six weeks, overall sales have been up by 16% for the company’s wide-ranging programme.
“Despite all the apparent doom and gloom in the travel industry so far this year, we are delighted that sales for Premier Holidays are bucking the trend,” says Susan Papworth, Managing Director, Premier Holidays.
“We have celebrated these increases across all our divisions - notably our Faraway, Isle of Man and Channel Islands products, the latter of which was up by 26% for May, year-on-year,” Papworth continues.
“We partly attribute to these rises to the sale of high value and multi-centre, tailor-made bookings which have been strong. We also have benefitted from recent media exposure of the Isle of Man TT Races, showing the island in its true light - with its beautiful beaches and scenery prompting the public to book short breaks.
“We credit our success to our agent friendly policy. We do all we can to work with and support agents, and our fantastic incentive where agents can earn shopping vouchers on every booking undoubtedly helps!
“We have a dedicated trade website and provide agents with window posters and flyers to help promote our destination campaigns,” says Papworth
“We strive to exceed our agents’ and clients’ expectations with every booking, and are hopeful we remain headed in the same direction in terms of sales for the second half of 2011,” says Papworth.