STR reports US hotel performance for week ending 2 October

STR reports US hotel performance for week ending 2 October

The U.S. hotel industry reported increases in all three key performance metrics during the week of 26 September-2 October 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 9.8 percent to 61.2 percent, average daily rate was up 4.2 percent to US$99.80, and revenue per available room ended the week up 14.4 percent to US$61.06.

“The U.S. hotel industry reported strong performance results in occupancy and ADR for the week,” said Steve Hood, senior VP at STR. “The gains were fueled by favorably year-over-year comparables in part because of the Yom Kippur holiday, which fell on the 18th of September in 2010 compared to the 28th during 2009.”

Among the Top 25 Markets, New Orleans, Louisiana, achieved the highest occupancy increase, rising 37.0 percent to 61.8 percent, followed by Orlando, Florida, with a 20.8-percent increase to 52.5 percent. Oahu Island, Hawaii, reported the only occupancy decrease, falling 4.7 percent to 79.1 percent.

Five markets experienced ADR increases of more than 10 percent: New York, New York (+17.2 percent to US$275.29); New Orleans (+14.5 percent to US$111.50); Boston, Massachusetts (12.8 percent to US$166.76); Dallas, Texas (+11.2 percent to US$94.31); and San Francisco/San Mateo, California (+10.4 percent to US$151.90). Oahu Island posted the only double-digit ADR decrease, falling 10.0 percent to US$150.11, followed by Nashville, Tennessee, with a 6.1-percent decrease to US$87.72.

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