Starwood’s upper upscale brands make strong gains

10th Jan 2014
Starwood’s upper upscale brands make strong gains

Starwood opened 30 hotels and signed 60 new hotel deals in the upper upscale segment in 2013, under its Sheraton, Le Méridien and Westin brands. The iconic Sheraton brand continues to serve as a growth leader for Starwood, paving the way for growth across the company’s other brands. This year, Sheraton will debut in numerous new markets including Samoa, Tajikistan and Kazakhstan, and re-enter Iraq with the opening of Sheraton Dohuk Hotel.  Building on its first-mover advantage, the Sheraton brand is on track to open its 500th hotel in 2016.

Le Méridien signed more new hotel deals in 2013 and will open more new hotels in 2014 than any other year since Starwood acquired the brand in 2005. While conversion opportunities make up a significant part of the brand’s growth momentum in developed markets, Le Méridien brand is also continuing to expand its presence in less established regions around the world in 2014 with planned openings in markets such as India, Bangladesh, and Thailand.

Propelled by the worldwide success of its distinctive wellness positioning, Westin is poised to open its 200th hotel worldwide this year, as well as its 20th in China. Key Westin openings this year include The Westin Zhujiajian and The Westin Qingdao in China. 


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