To mark an auspicious start to the year, Starwood’s most senior global executives - Frits van Paasschen, President and CEO; Vasant Prabhu, Vice Chairman and CFO; Matt Avril, President of Hotel Group; Ken Siegel, Chief Administrative Officer and General Counsel; Simon Turner, President, Global Development and Roeland Vos, President, Europe, Africa, Middle East are currently visiting the region. While in the Middle East, they will sign deals to open five new Starwood hotels in the region.
The new Sheraton Sharjah, due to open in 2013, will mark the debut of Starwood in the emirate. Starwood currently operates 20 hotels in the UAE, more than any other region, and will expand its portfolio with ten new hotels in the country in the next few years.
In 2013, the company will add to its portfolio in Muscat with the addition of three hotels under its W, Westin and Element brands. These hotels will add 700 rooms to the capital’s room count when they join the Sheraton Oman which is scheduled to re-open this year following an extensive renovation. This hotel development represents a milestone for the sultanate, which is rapidly developing as a popular tourist destination.
In 2014, Starwood will debut its ultra-luxury St. Regis brand to Jordan with the St. Regis Amman and The Residences at St. Regis Amman.
“Starwood is established as the sector leader in the Middle East and we are dedicated to continued growth and expansion in the region. With 25 hotels set to open in the next few years, this market is integral to our overall growth strategy,” said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa & Middle East (EAME). “We are proud to debut our distinct and compelling brands in so many exciting international business and leisure travel destinations.”