Starwood set to double luxury portfolio in China

23rd Jun 2014
Starwood set to double luxury portfolio in China

Starwood Hotels & Resorts revealed that its luxury portfolio, comprised of the St. Regis, The Luxury Collection and W Hotels brands, will open four new hotels in China by the end of 2014.

The properties including The St. Regis Chengdu; The Azure Qiantang, a Luxury Collection Hotel, Hangzhou; The Castle Hotel, a Luxury Collection Hotel, Dalian; and W Beijing - Chang’an.

“The rapid growth of Starwood’s luxury brands in China reflects a robust demand for high-end hospitality from an increasingly affluent market, where domestic travel continues to thrive,” said Paul James, global brand leader, St. Regis, The Luxury Collection and W Hotels Worldwide.

“This year, we are thrilled to open four luxury hotels in distinct Chinese destinations for a new generation of global guests, who are more often traveling across our luxury portfolio,” added James.

This year, Starwood is on track to open more than 20 hotels across its nine brands in the region, including four openings from its luxury portfolio.

In the past three years, Starwood doubled its luxury footprint in China, and the figure is expected to double again by the end of 2015.

W Hotels, which made a landmark debut in mainland China with W Guangzhou last year, will open its new, highly anticipated flagship property in Beijing this year with W Beijing - Chang’an.

Further plans to debut the W brand in China include: Changsha, Chengdu, Macau, Shanghai and Suzhou. St. Regis will build on its well-established presence in China with the opening of The St. Regis Chengdu later this summer, along with new hotels in Changsha, Haikou, Lijiang, Macau, Nanjing, Sanya and Zhuhai in the next three years.

In addition to The Castle Hotel, A Luxury Collection Hotel, Dalian and The Azure Qiantang, A Luxury Collection Hotel, Hangzhou, Starwood plans to expand the presence of The Luxury Collection brand in Nanning, Xiamen, Nanjing and Suzhou.

Starwood’s growing portfolio of luxury brands is well aligned with the demand for internationally branded, luxurious accommodations from an increasingly affluent Chinese market, where domestic travel continues to grow.

China’s inbound travel market also fuels this demand.

The country currently ranks third in the world’s most popular destinations, following France and the United States, as reported by United Nations World Tourism Organisation.

In an attempt to attract more foreign travellers, China now features eight cities with a 72-hour visa-free policy, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Dalian, Shenyang and Xi’an.

Hotels to be unveiled in 2014

The St. Regis Chengdu will ignite the Southwest Chinese hospitality landscape with its bespoke service and refined elegance, offering an exclusive address in the heart of Chengdu’s business district.

Slated to open late summer 2014, the hotel is just steps away from Tianfu Square and the Chun Xi Road high-end retail district.

It will feature 279 well-appointed guestrooms and suites – among the largest in the city.

Nestled in Beijing’s bustling downtown diplomatic and commercial district, W Beijing – Chang’an will celebrate the vibrancy of its surroundings, including Tiananmen Square, the world’s largest public square, the eclectic Silk Market, and the impressive grounds of the Forbidden City.

Set to be unveiled later this year, W Beijing – Chang’an will feature 353 guestrooms, with each room offering stunning city views, the signature W beds and state-of-the-art entertainment.

Opening this autumn, The Azure Qiantang, a Luxury Collection Hotel, Hangzhou will offer captivating accommodations along Hangzhou’s Qiantang River, home to the world’s largest tidal bore.

The hotel’s design reflects Hangzhou and the city’s deep connection to life and water. Ideally positioned near the West Lake, the hotel’s 205 graciously appointed guestrooms and suites will feature spectacular river views through floor-to-ceiling windows, as well as unparalleled services and amenities.

The Castle Hotel, a Luxury Collection Hotel, Dalian commands an imposing presence with its palatial Bavarian-style castle set amid lush foliage on Lotus Mountain in Dalian, Northeast China.

The hotel is in the final stages of a complete interior renovation, and will re-open its doors this autumn.

As part of The Luxury Collection Hotels & Resorts, The Castle Hotel, a Luxury Collection Hotel, Dalian and The Azure Qiantang, a Luxury Collection Hotel, Hangzhou will offer The Luxury Collection Concierge service to help discerning guests explore and unlock the very best of the destination.


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