Starwood Hotels & Resorts Worldwide will debut in South Australia with the signing of Aloft Adelaide in the state capital.
Owned by local developer, Sturt Land, the signing of Aloft Adelaide marks the Aloft brand’s, a vision of W Hotels, third property to enter the Australian market.
Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.
“We are thrilled to be expanding into South Australia for the first time with the signing of Aloft Adelaide,” said Sean Hunt, regional vice president, Starwood Hotels & Resorts, Pacific.
“Adelaide is set for major growth over the next few years and we foresee significant business and leisure demand for innovative and design-led hotel options, such as Aloft.”
Located just 20 minutes away from Adelaide Airport at 43-69 Sturt Street, on the corner of Norman Street, Aloft Adelaide will feature 200 loft-like guestrooms.
The hotel will also feature an indoor glass bottom rooftop pool, 24-hour fitness centre with a rooftop running track, and 500 square metres of flexible meeting space.
Ideal for both large, business and intimate gatherings, the meeting space is complimented by a striking rooftop bar and lounge overlooking the city, underneath the cantilevered glass bottom pool.
Designed by globally renowned architecture firm Woods Bagot and local landscape architects Oxigen, Aloft Adelaide will introduce a new age of design to Adelaide’s emerging hotel scene.
The hotel will open as part of phase two of the New Mayfield development, that features an exciting mix of sustainably designed residential, retail and dining spaces, cycle-ways and an integrated village square with public art installations and water features.
“The New Mayfield project will form a vibrant, social space in the heart of Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft brand.
“With an overall injection of AUD$300 million, this development is going to take urban design and living to new levels and Aloft Adelaide will be the jewel in the crown,” said David Bertram, director of Sturt Land Pty Ltd.