Starwood Hotels & Resorts has announced the beginning of a month-long relocation of its global headquarters from Stamford, Connecticut to Dubai. 

From now until April 5th, Starwood president Frits van Paasschen and the company’s top executives will conduct day-to-day business from Dubai, an increasingly important global destination and travel hub. 

Following the company’s successful relocation to China in June 2011, this second leadership move reflects Starwood’s innovative management approach to cultivating a more global culture by understanding, appreciating and leveraging different societal perspectives and approaches to business and hospitality. 

“With 80 per cent of Starwood’s pipeline coming from rapidly growing markets, it is simply not possible to lead a truly global business from a boardroom in Connecticut,” said van Paasschen. 

“Rising wealth and ever greater global connectivity are creating a once-in-a-lifetime growth opportunity for our business – by fuelling new demand, changing travel patterns, and entirely new travel markets. 

“Dubai epitomizes this changing face of travel, and we expect this relocation will deepen our relationships with partners, associates and customers.

“Just as with our one-month relocation to China in 2011, our time in-market will spark new ideas that will fortify our position as the most global high-end hotel company.”

During the course of the relocation, more than 200 Starwood executives and general managers from the United States, Europe, Asia and Latin America will travel to Dubai as the company runs day-to-day operations almost 7,000 miles and a nine-hour time zone away from its usual HQ outside New York City.

The team will meet with associates, customers, owners and prospective developers in the UAE and also take advantage of Dubai’s location for business travel to destinations including Mumbai, Addis Ababa, Jeddah, Dushanbe and Kuwait.