Starwood Preferred Guests launches new booking apps

Starwood Preferred Guests launches new booking apps

Starwood Preferred Guest has introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS7.

The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalised experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. 

Each new, native iOS7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalised experience guests receive in our hotels to their most personal devices,” said Chris Holdren, senior vice president, Starwood Preferred Guest & Digital.

“Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members.

“The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. 

Alongside SPG’s iPhone and Android apps, the new SPPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.