Starwood Hotels is set to debut the iconic W Hotels brand in Brisbane, in the state of Queensland, Australia.
Scheduled to open in early 2018 as part of a mixed-use development, W Brisbane will bring a new interpretation of modern luxury to George Street at the western end of the central business district, overlooking the Brisbane River.
Starwood’s latest signing marks the re-entry of the W brand to Australia, bringing its passion for cutting-edge design, fashion and music to a new generation of travellers.
“W Brisbane marks a significant milestone for Starwood, bringing the dynamic and innovative W brand back to the Pacific Region,” said Sean Hunt, regional vice president, Starwood Pacific Hotels & Resorts.
“W Hotels is currently experiencing a wave of growth worldwide and having its presence here in Australia will provide a strong foundation for its continued expansion both locally and across the region.
“We are delighted to embark on this project in partnership with Shayher.”
W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019.
Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.
Located on 300 George Street by the Brisbane River, the mixed-use development is a joint venture between Shayher Group and Pau Jar Group of Taiwan.
The development will be comprised of three separate towers—W Brisbane will occupy one tower, while the other two towers will be used for premium office and commercial space and high-end residences.
The development will also feature podium level retail outlets.
Redefining luxury with innovative design, signature amenities and unique style, W Brisbane will offer 305 stylish guestrooms, including 25 suites and an Extreme Wow Suite, the W brand’s reinterpretation of the traditional Presidential Suite.
It will also feature more than 960 square metres of ultra-modern meeting and event space, as well as a 24-hour WIREDSM business centre, spa, FITSM state-of-the-art workout facility, WETSM indoor heated swimming pool, and W Hotels The Store
“We have been looking for the right location and partner to bring W Hotels back to Australia for some time, and as an emerging and vibrant international city, Brisbane presents the perfect opportunity for the W brand’s re-entry in the market,” added Andrew Taylor, director of acquisitions and development, Starwood Hotels & Resorts, Pacific Region.
“Brisbane has evolved into a sophisticated city off the back of growth in both the commercial and residential sectors, and continues to emerge as a mature, stylish and progressive destination for the new generation of global travellers who seek out contemporary luxury.”