Starwood Hotels & Resorts has announced its luxury footprint has nearly doubled worldwide in five years to meet growing global demand. Starwood is lengthening its lead in luxury hospitality with more than 160 hotels in 39 countries as part of The Luxury Collection, St. Regis and W brands, offering guests and residents personalised service and exceptional experiences around the world. Looking ahead, Starwood will add 50 luxury hotels in 12 new countries over the next five years.
Today, 85 percent of Starwood’s luxury guests hail from generations X and Y, and the company is uniquely positioned to cater to this emerging and ever-more global generation of affluent travellers. Starwood continues to aggressively invest in the creation, renovation and restoration of its luxury pipeline in anticipation of a seismic growth of global luxury demand. Luxury makes up fifteen percent of Starwood’s total pipeline, and 90 percent of its future luxury hotels will open in emerging markets, including the first W Hotel in mainland China with W Guangzhou and the first St. Regis hotel in Africa with the debut of The St. Regis Mauritius Resort.