Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts, has introduced a new app for iPad as well as an exciting new design to support iOS7.

The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalised experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.

Each new, native iOS7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalised experience guests receive in our hotels to their most personal devices,” said Chris Holdren, senior vice president, Starwood Preferred Guest & Digital.

“Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members.

“The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.

Industry wide, 40 per cent of travel searches occur on mobile devices up from 25 per cent in 2012.

Starwood’s mobile bookings are growing at an annual rate of 1,000 per cent - five times greater than the annual growth rate of the web channel ten years ago.

The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.