Starwood debuts Aloft brand in Seoul

Starwood debuts Aloft brand in Seoul

Starwood Hotels & Resorts has signed Aloft Seoul Myeongdong, the second Aloft hotel in Seoul, South Korea. Owned by Shin Chang, the new-build hotel—slated to open in February 2017— will enliven the local hospitality landscape with its design-led initiatives, tech-forward amenities and buzzing social scene – all catering to the next generation of savvy global travelers.

“We are excited to partner with Shin Chang Co., Ltd. in this endeavor, expanding the Aloft brand – and its pioneering initiatives in live music, design and technology – in Seoul,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives, Starwood Hotels & Resorts Asia Pacific. “Following the opening of Aloft Seoul Gangnam in October 2014, this second Aloft hotel will further fuel the brand’s growth momentum in South Korea and the greater Asia Pacific region.”

Located at 104 Myeongdong in the Jung-gu sub-district, Aloft Seoul Myeongdong is ideally situated in the heart of Myeongdong, a major shopping district and tourist destination. In addition to department stores, shopping centers, restaurants and upscale boutiques, Myeongdong houses the historic Myeongdong Cathedral and Myeongdong Nanta Theatre. The site also provides convenient access to four subway stations, each within a 400 to 600 meter walk, including Seoul Station in Yongsan District, which is a 43 minute express train ride from Incheon Airport.

Aloft Seoul Myeongdong will feature 223 loft-inspired guestrooms with the brand’s signature offerings, such as an ultra-comfortable plush signature bed, custom amenities, as well as fast and free WiFi throughout the property. The hotel will also offer an all-day dining restaurant; Re:fuel, a 24-hour grab & go for light meals; the brand’s signature w xyz bar, the go-to hangout with a fun-loving social vibe; and a well-equipped Re:charge gym.

Rajit Sukumaran, Senior Vice President, Acquisition & Development, Starwood Hotels & Resorts Asia Pacific added, “With a robust economy and vast tourist appeal, Seoul brims with potential. Today’s signing will leverage our effective global platforms, strong brand positioning and powerful guest loyalty program to bring Aloft’s passions to life.”

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Aloft Seoul Myeongdong will join a dynamic Starwood portfolio of eight operating hotels and two properties in the pipeline in Korea – under the Aloft, Sheraton, W Hotels, Westin and Four Points by Sheraton brands.