Starwood Hotels & Resorts has announced aggressive expansion in Africa and Indian Ocean, increasing its market penetration across the region.

Today the company has a strong footprint with 34 operating hotels and a robust pipeline of 20 hotels under development.

With the expansion of its luxury, upper upscale and mid-market brands, Starwood will grow its portfolio by over 50 per cent in the next five years, with more than 50 hotels operating and nine out of its ten compelling lifestyle brands flying their flag in the region.

“The momentum of growth we are seeing in Africa today is unprecedented. 

“It is a reiteration of the trust our owners have in us, the power of our distinct lifestyle brands and the strength of our global distribution and award-winning loyalty program,” said Michael Wale, president for Starwood, Europe, Africa and Middle East.

“Africa is a market with huge potential. With economic growth, a rising middle class and rapid urbanisation, the demand for travel and quality lodging will continue to grow and provide us with a significant opportunity to grow our brands and play our part in supporting many emerging markets across the continent.”

Reaffirming its commitment to growth in the region, the company announced seven new deals including W Sharm El Sheikh and The Residences at W Sharm El Sheikh (Egypt), Sheraton Bamako (Mali), The Westin Abuja and Residences (Nigeria), Four Points by Sheraton Abuja and Residences (Nigeria), Four Points by Sheraton Nairobi Airport (Kenya), Aloft Dakar (Senegal), and Element Oyster Bay Dar es Salaam (Tanzania).

With the new signings Starwood will further build its position in Nigeria and Egypt, increase its presence in Senegal and enter new markets, which include Mali, Kenya and Tanzania.