The Spanish hotel industry realized double-digit revenue growth in 2011 of +10.5% over 2010, according to data released by Pegasus Solutions.
The data also showed combined leisure and corporate bookings for Spanish hotels were up +4.0% over prior year at the end of 2011, with average daily rates (ADR) climbing +4.6%.
The year’s greatest growth margins were achieved during the first quarter before the negative effects of nearby political uprisings in the Middle East and North Africa, and heightened concern over the European debt crisis. Leisure travel ADRs for the full year, however, not only grew by +8.6% over 2010, but also achieved double-digit increases during the peak summer and spring vacation travel periods. In the corporate space, bookings were up by +4.6%, while rates rose +4.2%.
“Strategic marketing by hotels, travel providers and tourism associations touting Spain’s attributes at a good value will keep this desirable destination a top vacation choice,” said Rainer Gruber, vice president, revenue generation management, Pegasus Solutions. “Our data also indicates travelers are booking their trips to Spain further in advance than a year ago, which means Spain is being selected for vacations over other destinations with greater intent and confidence.”
Among the strategic marketing tools being offered to hotels and travel providers at FITUR is Pegasus’ new mobile product OpenFlex, the first hospitality solution to allow hotels to deliver their website and promotional messages correctly formatted to any mobile device. Pegasus is also highlighting the importance of the hotel website, offering web services provided through its recently acquired Open Hospitality® division. Both products are available for demonstration at FITUR stand 8B29.