Southwest Airlines offers new boarding option

24th Jan 2013
Southwest Airlines offers new boarding option

Southwest Airlines Customers LUV the coveted “A” boarding group, and now they have one more way to be among the first to board.  Beginning today, Southwest Airlines will offer Customers the opportunity to purchase one of the earliest boarding positions at the gate for $40 per flight, when available.
“At Southwest, we have developed boarding options that fit a variety of our Customers’ needs—from EarlyBird Check-In to our Business Select Fare,” said Kevin Krone , Southwest Airlines Vice President of Marketing, Sales, and Distribution. “Offering Customers the option to improve their boarding position on day of travel is one more way we can offer the travel experience that best fits their needs.”

This new boarding option will only be offered at the gate on the day of travel, beginning 45 minutes before the flight departs.  Customers will hear an announcement in the gate area and will be able to purchase an available boarding position via credit card from a Customer Service Agent. Customers will only have the opportunity to purchase these positions if available. The airline successfully tested this new boarding option in San Diego last month, and received positive feedback.



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