Southampton Airport’s first ever TV advert has gone live on Sky channels in the south-east region of the UK, aimed at encouraging viewers to book direct and fly local.
The 30 second advert will focus on four key travel themes which can be experienced by flying direct from Southampton Airport.
These themes include beaches and islands, wine and cuisine, pure air and romantic places.
Destinations include Majorca and La Rochelle for beach and island escapes, Jersey, Guernsey or Alderney in the Channel Islands or Verona in Italy for some pure air.
Last year alone Southampton Airport announced four new airlines including VLM for routes to Antwerp and Hamburg and Aer Lingus Regional for a new route to Cork in the Republic of Ireland starting March 2016.
It is also the first airport within the UK to offer scheduled flights with Volotea to Palma and will be welcoming Dutch airline, KLM, for flights to Amsterdam with worldwide connections.
KLM and Volotea flights start in May 2016.
Take a look below for the television debut: