Sofitel So Bangkok (Thailand) scheduled to open by end of 2011, will be Asia’s first hotel to offer a fully connected lifestyle, with complete Apple-based digital solutions to what guests want to know, see, hear and do for leisure or work.  From hotel service directory to the most comprehensive in-room entertainment system available today, it’s literally all at one’s fingertips.

Linking up with DirectStreams, one of the world’s top software solutions providers, and using leading-edge Apple Mac mini and iPad, Sofitel So Bangkok provides completely integrated connectivity that is custom-designed for a hotel environment to meet guests’ lifestyle expectations in the digital age.

Sofitel So Bangkok is opening a new chapter in contemporary designer boutique hotels, where boundless creativity and innovation is displayed in a delightful and luxurious environment .

Positioned as designer hotel, Sofitel So Bangkok is created by five interior decorators including signature Haute Couture fashion designer Christian Lacroix, who will introduce French elegance in the decor of the hotel lobby and stylish objects in the guestrooms. This new and completely different hotel, located in heart of Bangkok, overlooking Lumpini Park, with its 238 rooms, offers an original guest experience presented in a novel environmental concept based on the four elements: water, earth, wood and metal.